مهارات التسويق الرقمي

We give you the tools to become a smart and capable player on the

digital stage. When you’re done, you’ll be able to create a powerful

digital marketing strategy all by yourself. The modules are building

blocks – of knowledge, of your career, of the brand new Certified

Digital Marketing Professional that is you.

The course will help the participant to gain the knowledge and pass the exam

الفئة المستهدفة : 

• Marketing professionals seeking to enhance their digital skills.
• Small business owners aiming to expand their online presence.
• Entrepreneurs and startups wanting to attract more customers digitally.
• Students and graduates in marketing, business, or media fields.
• Anyone interested in mastering digital marketing tools and strategies.

الاهداف : 

بنهاية الدورة، سيكون المشاركون قادرين على:

• Understand the fundamentals of digital marketing and its role in modern business.
• Learn how to create effective online marketing strategies.
• Master social media marketing and content creation techniques.
• Gain skills in SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
• Learn how to use analytics tools to measure and improve campaign performance.
• Explore email marketing and influencer marketing best practices.
• Apply digital marketing strategies through practical case studies.

محاور الدورة : 

Introduction to Digital Marketing

• Definition and scope.
• Digital vs. traditional marketing.

Content Marketing

• Creating engaging and relevant content.
• Blogging, video, and visual storytelling.

Social Media Marketing

• Strategies for major platforms (Facebook, Instagram, LinkedIn, TikTok).
• Community building and engagement.

Search Engine Optimization (SEO)

• On-page and off-page optimization.
• Keyword research and link building.

Search Engine Marketing (SEM) & Paid Advertising

• Google Ads, social media ads.
• Budgeting and targeting strategies.

Email Marketing

• Building email lists.
• Crafting effective campaigns.

Analytics and Performance Measurement

• Using Google Analytics and other tools.
• KPIs and ROI in digital marketing.

Emerging Trends in Digital Marketing

• • AI-powered marketing.

• Personalization and automation.

Case Studies and Practical Projects

• Real-world campaign analysis.
• Developing a digital marketing plan.